Product Recall: Target Chuckle & Roar Ultimate Water Bead Toys


Product Recall: Target Chuckle & Roar Ultimate Water Beads Activity Toys

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US FlagUS/Washington: Buffalo Games LLC, a Buffalo, New York establishment, recalls an estimated 52,000 Chuckle & Roar Ultimate Water Beads Activity Kits from the American marketplace due to suspected small part ingestion hazards with consequential risks of choking, oral injury, GI tract laceration damage, bowel obstruction/perforation and/or sepsis, all serious health and safety hazards requiring immediate medical intervention to minimize pain and suffering as well as prevent life-altering injury or death.

CPSC: https://rb.gy/6ldj7

Direct link: https://www.cpsc.gov/Recalls/2023/Buffalo-Games-Recalls-Chuckle-Roar-Ultimate-Water-Beads-Activity-Kits-Due-to-Serious-Ingestion-Choking-and-Obstruction-Hazards-One-Infant-Death-Reported-Sold-Exclusively-at-Target

Additional information:
The US Consumer Product Safety Commission (“CPSC”) reports this recall involves all current batch/lots of Chuckle & Roar Ultimate Water Beads Activity Kits marketed, sold and delivered in the United States, as follows:

  • Chuckle & Roar Ultimate Water Beads Activity Kits, sold at Target Stores with a UPC of 079346627035 and consisting of a purple “lunch box” type container with a light blue handle with the following items:
    • Two (2) ounces of Jumbo Water Beads
    • Six (6) ounces of Regular Water Beads
    • Five (5) small Toy Fish
    • A scissor-style Scoop
    • Plastic Tweezers
    • A plastic Scoop with a handle,
    • Ten (10) activity cards and use instructions

Please consult the photograph above for details of the product’s packaging, design and retail presentation. One (1) additional image of the recalled Children’s Activity Toys can be found on the Web site listed above.

==> No item numbers, manufacturing date codes, production dates, regulatory approval designations, registration numbers, agency approval designations or other identification numbers were listed with this recall notification.

Logo - US Consumer Product Safety Commission ("CPSC")According to the CPSC, Buffalo Games LLC has recalled an estimated 52,000 Chuckle & Roar Ultimate Water Beads Activity Kits from the American marketplace due to suspected small part ingestion hazards to children who utilize the product in a reasonable manner expected with its intended design and possible use.

In this case, this recall was initiated after it was reported that if a Water Bead is ingested, it can expand and can cause choking, oral injury, GI tract laceration damage, bowel obstruction/perforation and/or sepsis, all serious health and safety hazards requiring immediate medical intervention to minimize pain and suffering as well as prevent life-altering injury or death.

To date, Buffalo Games has received one (1) report of a 10-month-old child’s death from swallowing the recalled Water Beads in July 2023 in Wisconsin. Buffalo Games has also received a report that a 9-month-old child was seriously injured in November 2022 in Maine from swallowing the Water Beads that reportedly caused an intestinal obstruction requiring surgery to remove it.

Proposed Remedy:
If you believe you have purchased or have in your possession any of the recalled Chuckle & Roar Ultimate Water Beads Activity Kits, please do not use them nor let your child play with or near then. Instead, kindly contact Buffalo Games for a full refund and instructions on how to return the product in a pre-paid mailing package supplied by the firm or return the product to any Target retail store.

==> If you have a medical emergency, please contact 9-1-1, your closest hospital or emergency center equipped to properly treat choking, oral injury, internal ingestion, GI tract laceration damage, bowel obstruction/perforation and/or sepsis.


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If you have any further questions, comments or complaints about this recall, please contact Buffalo Games Customer Service toll-free at 1-800-637-0732 from 9:00 AM to 4:30 PM Eastern Standard Time (“EST”), Monday to Friday and from 9:00 AM to 5:00 PM EST on Saturday and Sunday. You can also reach the company on the Web at https://chuckleandroar.com/recall or https://www.chuckleandroar.com and click on the “Recall Information” link at the top of the landing page. Alternatively, you can by e-mail the company at beadrecall@buffalogames.com.

==> To see other recalls and notifications caused by suspected faulty and/or dangerous Water Beads Activity Kits, please search for “toys” using the Search Box at the top of this page.

==> To see other recalls and notifications concerning Choking hazards, please search for “Choking” using the Search Box at the top of this page.

==> To see other recalls and notifications concerning Ingestion hazards, please search for “ingestion” using the Search Box at the top of this page.

==> To see other recalls and notifications concerning Laceration hazards, please search for “Laceration” using the Search Box at the top of this page.

==> To see other recalls and notifications concerning bowel obstruction/perforation hazards, please search for “bowel” using the Search Box at the top of this page.

==> To see other recalls and notifications concerning Sepsis hazards, please search for “sepsis” using the Search Box at the top of this page.

==> To see other recalls and notifications for products manufactured, marketed and/or sold by Buffalo Games LLC, please search for “Buffalo Games” using the Search Box at the top of this page.

==> To see other recalls and notifications for products manufactured, marketed and/or sold by Target Stores, please search for “Target” using the Search Box at the top of this page.

==> To see other recalls and notifications for products manufactured, marketed and/or sold under the Chuckle & Roar brand, please search for “Chuckle & Roar” using the Search Box at the top of this page.

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More information about this recall:
CPSC recall number: 23-286
Recalls Direct RIN: 17591-2023
Want to read more about this recall?

==> Please click on the links above to visit the originating site.
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General information:
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Visit the Living Safely site:
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Report an unsafe product you purchased in the United States [external: new window opens]:
==> https://www.saferproducts.gov/CPSRMSPublic/Incidents/ReportIncident.aspx
Search for a recalled product on the US CPSC Web site [external: new window opens]:
==> https://www.cpsc.gov/Recalls/
Report an unsafe product you purchased in Canada [external: new window opens]:
==> http://www.hc-sc.gc.ca/cps-spc/advisories-avis/incident/index-eng.php
Search for a recalled product on the Health Canada Web site [external: new window opens]:
==> http://www.healthycanadians.gc.ca/recall-alert-rappel-avis/index-eng.php

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