Product, Toy & Vehicle Recalls in the European Union


European Union Headquarters BrusselsEstimated reading time: seven (7) minutes

European Union FlagBelgium/Brussels: The European Union issues Report 29/2023 of its Rapid Alert System containing forty-five (45) consumer, automotive, commercial and industrial-based product recalls, a must-read for parents, caregivers, drivers, health and safety workers, company owners, healthcare workers and others: https://rb.gy/dp1j4.

Direct link: https://ec.europa.eu/safety-gate-alerts/screen/webReport/detail/10000159?lang=en

Additional information:
Among the forty-five (45) the European Union announced in its third report of July 2023, the following recall notification was made:

EU Recall: Cuba branded Wild Heart Eau de Toilette for Men Fragrance

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Cuba branded Wild Heart Eau de Toilette for Men Fragrance products, sold with a model number of 008583627, 008632581 or 008806457 with an EAN/barcode of 5425017736295. This recall alert was submitted by Hungary to the EU Gateway under alert number A12/01658/23.

These Cuba branded Wild Heart Eau de Toilette for Men Fragrance products were marketed, sold and delivered as consumer-grade perfume products intended for home application. The recalled fragrance products were produced in Morocco and sold in 100 ml spray tubes packaged in a blue metal box with a silver cap and decorated with plant motifs and a death’s head.

No best-before date codes, manufacturing date codes, production dates, expiry dates, regulatory approval designations, registration numbers, agency approval designations or other identification numbers were listed with this recall notification.

The hazards identified in the Cuba branded Wild Heart Eau de Toilette for Men Fragrance products include the reported finding that the recalled fragrance contain Butylphenyl Methylpropional (“BMHCA”), a chemical that is forbidden in Cosmetic Products within the European Marketplace.

According to the European Union, Butylphenyl Methylpropional (“BMHCA”) poses risks of harm to the reproductive system and the health of the unborn child as well as causing skin sensitisation.

As a result, utilizing the recalled Cuba branded Wild Heart Eau de Toilette for Men Fragrance products products in a reasonable manner expected and consistent with their intended design and anticipated use could precipitate serious injury and/or life-changing health consequences.


Proposed Remedy:
Due to these defects, the recalled Cuba branded Wild Heart Eau de Toilette for Men Fragrance products reportedly do not comply with the requirements of Europe’s Cosmetic Products Regulation.

Consequently, a ban on the marketing and sales of the recalled Cuba branded Wild Heart Eau de Toilette Fragrance has been ordered in all European member countries. If encountered, you should not market, sell or use the recalled Sunscreen products.

If you believe you have purchased or have in your possession any of the recalled Cuba branded Wild Heart Eau de Toilette for Men Fragrance products, please do not use them nor let your child play with or near them. Instead, kindly contact the store from which you purchased the product for a refund.

If you have a medical emergency, please contact 1-1-2, your closest hospital or emergency centre equipped to properly treat reproductive and/or developmental system damage.

Please note: 1-1-2 (also written as “112”) is the universal European emergency number you can dial free of charge from fixed and mobile phones anywhere in the EU. It will connect you to the local emergency services including police, ambulance, fire brigade. National emergency numbers are still in use too, alongside 1-1-2. but 1-1-2 is the only number you can use to access the emergency services in all EU countries.

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More information about this recall:
European Union Rapid Alert Report: 29-2023
EU Alert number: A12/01658/23
Recalls Direct RIN: 17368-2023
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Legal notification:
The link to the above Web site is provided for informational use only. This recall notification should not be construed that the relevant EU institution endorses or supports the objectives or contents of this Web site or the organization managing it.

Additional terms and conditions concerning the use of this information can be found at: http://ec.europa.eu/consumers/consumers_safety/safety_products/rapex/docs/notice_en.pdf

E. & O. E.

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