Asda and Morrisons Fruit & Fibre Cereal Recall [UK]


Asda and Morrisons Fruit & Fibre Cereal Recall [US]

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UK FlagUK/London: Weetabix Food Company, a Burton Latimer, Northamptonshire establishment, recalls certain batch/lots of Asda branded Fruit & Fibre Cereal and Morrisons branded Fruit and Fibre Cereal due to suspected plastic fragment contamination and consequential risk of choking, oral injury, internal ingestion and GI tract laceration damage, all serious health and safety hazards.

FSA: http://ht.ly/JoSd30oT8NO

Direct link: https://www.food.gov.uk/news-alerts/alert/fsa-prin-25-2019?navref=search-news-alerts-alerts-2

Additional information:
The UK Food Standards Agency (“FSA”) reports the following Breakfast Cereal products are subject to this recall::

  • Asda Fruit & Fibre Cereal, sold in 500 gram boxes with a batch/lot 9095 and a best-before date of 05 April 2020
  • Morrisons Fruit and Fibre Cereal, sold in 500 gram boxes with a batch/lot 9095 and a best-before date of 05 April 2020

Please consult the photograph above for details of the food’s packaging, design and retail presentation.

==> No barcodes, UPCs, item numbers or other identification numbers were listed with this recall notification.

According to the FSA, this recall was initiated due to suspected plastic fragment contamination. You should neither serve nor consume the recalled Breakfast Cereal products identified above.

In general, if bone, glass, metal, plastic and/or rubber fragments are ingested, they could cut the mouth, stomach or other parts of the GI tract, cause intestinal perforation or serious infection and possibly require surgical intervention for their safe removal.

==> Never depend on your senses of sight, smell, taste or touch to confirm food poisoning, adulteration or contamination. If in doubt about the safety of any food, return it to your retailer for refund or toss it out in your household garbage, making sure neither small children nor household pets can access the suspect food.

If you believe you have purchased or have in your possession any of the recalled Breakfast Cereal products, please do not consume them directly nor use them as an ingredient in another dish or preparation. Instead, return the Cereal to the store where you purchased it for a full refund.

==> If you have a medical emergency, please contact 9-9-9, your closest hospital A&E or emergency centre equipped to handle choking and internal lacerations.

==> To see other recalls and notifications caused by contaminated, adulterated or mislabeled Asda Fruit & Fibre Cereal and Morrisons Fruit and Fibre Cereal products, please search for “cereal” using the Search Box at the top of this page.

==> To see other recalls and notifications caused by suspected Plastic contamination, please search for “plastic” or more generically, “fragment” using the Search Box at the top of this page.

If you have any questions about this recall, please contact Asda Customer Relations on 0800 952 0101 during normal business hours British Standard Time, Monday to Friday or Morrisons Customer Service Helpline 0345 611 6111 during normal business hours British Standard Time, Monday to Friday, as applicable.

==> To see other recalls and notifications caused by suspected faulty and/or dangerous Breakfast Cereal products, please search for “cereal” using the Search Box at the top of this page.

==> To see other recalls and notifications for products manufactured, marketed and/or sold by Weetabix Food Company, please search for “Weetabix” using the Search Box at the top of this page.

==> To see other recalls and notifications for products manufactured, marketed and/or sold under the Asda brand name, please search for “Asda” using the Search Box at the top of this page.

==> To see other recalls and notifications for products manufactured, marketed and/or sold under the Morrisons brand name, please search for “Morrisons” using the Search Box at the top of this page.

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More information about this recall:
FSA Ref: FSA-PRIN-23-2019
Recalls Direct RIN: 11574-2019
Want to read more about this recall?
==> Please click on the links above to visit the originating site.
Want to read more about other recalls?
==> Please click on the links below.

General information:
More recalls? Back to the main Recalls Direct page:
==> http://www.RecallsDirect.com/
About the Recalls Direct service:
==> http://wp.me/P2bVty-2
Visit the Living Safely site:
==> http://www.LivingSafely.org/
Report an unsafe food product you purchased in the UK [external: new window opens]:
==> https://www.food.gov.uk/enforcement/report-problem
Search for a recalled product on the UK FSA Web site [external: new window opens]:
==> https://www.food.gov.uk/news-updates/news

We welcome your feedback:
Want to e-mail or share this recall?
==> Simply use the “Share this” options below.
Is this recall relevant to you? Please let us know!
==> Click on the “Like” button below.
E. & O. E.

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